CBS Q3 Preview: Cable Network Growth Likely, Broadcast Ratings May Weigh On Domestic Ad Revenues

Overall broadcasting C3 ratings plunged in the low double digits in the coveted 18-49 demographics during the third quarter, which will impact the company's advertising income. Looking at CBS' cable networks, the picture doesn't look great either, especially with Showtime's Mayweather-Berto pay-per-view event bringing in the lowest sales for any Mayweather fight since 2006. Furthermore, continued growth of digital video platforms such as Netflix and Hulu has resulted in subscriber losses for man...